What you’ll learn
- Define one customer and one problem
- Speak to real potential customers
- Shape a first offer people can understand
- Run a small validation test
Explore related topics
This course includes
- 4 lessons
- Self-paced learning
- Private lesson notes
- Saved lesson progress
- Mobile and desktop access
Course content
4 sections · 4 lessons
Problem and audience1 lesson
- Reading: Define one customer and one problemAccess required
Customer research1 lesson
- Reading: Speak to real potential customersAccess required
Offer design1 lesson
- Reading: Shape a first offer people can understandAccess required
Evidence and next steps1 lesson
- Reading: Run a small validation testAccess required
What this course covers
Before you invest in a website, stock, advertising or software, you need a useful answer to a simple question: who has a problem worth solving, and why would they choose your offer?
This short BROel course takes you through four practical decisions: defining the customer, testing the problem, shaping a first offer and planning a small evidence-led experiment. There are no income promises or shortcuts. The aim is to make your next business decision clearer.
What you will do
- Write a specific customer-and-problem statement.
- Gather evidence from real people without pressuring them to buy.
- Draft an offer that describes an outcome, not just features.
- Set a modest validation test and decide what result would change your plan.
Who it is for
New entrepreneurs and existing business owners considering a new online offer. You do not need technical skills, but you will need to speak with potential customers and record what you learn.
What you need
A notebook or document, a tentative idea and a willingness to question your assumptions. No purchase is required for this Explorer course.